Developing a Strong Company Culture
Take a moment to think of some of your favorite brands and companies. What automatically comes to mind? Perhaps you thought of Apple, Coca-Cola, Nike, Amazon or even Netflix. When you think about ‘great’ companies, you probably think of a brand or a business that is both profitable and sustainable. However, there is a good chance that these successful companies have equally focused their attention towards creating a positive company culture.
What is a company culture and why is it important?
Simply put, it is the personality or persona of a company. It includes the shared attitudes, values, ethics, beliefs, vision, and expectations of the members of an organization. In other words, it characterizes how well a company works together.
The average person spends more hours at work than anywhere else. It makes sense to spend that time doing a job you love at a company that embodies your values. Not to mention, employees are more inclined to work harder and enjoy their job if they feel appreciated and safe at work. It is the responsibility of the team leader and staff to cultivate an environment in which everyone feels comfortable communicating, shares similar expectations and understands the purpose of their work. Otherwise, the success of your business is at stake.
How do you form a culture?
Jay Wilkinson, the CEO of Firespring, a marketing and web design company for non-profits, gave a Ted Talks speech on his tips for developing a company culture. Wilkinson advises business owners not just to write down their values on a website, but live them. Think about your personal value system. Do you appreciate innovation, community, creativity, honesty, or optimism? Try to incorporate as much as these elements into your company environment as possible.
Wilkinson also suggests that you carefully hire people that possess your business’ values. With this in mind, it is important not to select people solely on their resume or skill set, as they may not always be a good cultural fit. Promote an open environment by frequently communicating with your staff, and actively showing them that they are meaningful. Furthermore, reward those employees that work to carry on your culture.
It may seem like a clear concept, but some companies, often unknowingly, neglect to focus on their culture. However, if you want your business and employees to thrive, it is important to establish a work culture that encourages firm values. How has your company worked to cultivate a strong, positive culture?
