How to Improve Your Website’s User Experience (UX) In today’s online world, your website’s user experience (UX) can make or break your success. For small businesses, a great UX means turning visitors into loyal customers who keep coming back. A site that’s easy to navigate and enjoyable
Read more →The Power of Google My Business: Optimizing Your Listing for Local Visibility In the digital age, having a strong online presence is crucial for businesses looking to attract local customers. One powerful tool that can help businesses improve their visibility in local search results is Google My
Read more →Google’s Search Quality Evaluator Guidelines In November 2015, Google released a lengthy 160-page document called the Search Quality Evaluator Guidelines. For many SEO experts and content providers, this provided insight into Google’s ranking algorithm. It included information about what Google views as a quality website and their
Read more →What is an SSL Certificate? First, to understand how SSL certificates impact your search engine optimization, you need to know what is an SSL. A Secure Sockets Layer (SSL) is a security tool for websites. It allows secure communication of data over the internet. That means, when data,
Read more →Google Updated, Again Wait, there is ANOTHER update? Of course, but don’t fret. This isn’t a huge game changer. First, it wasn’t even big enough to name. Second, this new algorithm improves the distance and location ranking parameters for a local search. It also ties deeper into
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