What is marketing management? It’s hard to define because for every client it can be different. At Color Fire, we strive to make our customers experience the best it can be so marketing management changes to what our clients need. In its simplest terms, it is managing our client’s marketing needs. This includes but is not limited to:

• marketing calendar
• SEO and content strategy
• A/B or variable testing
• multi-platform analytics
• quarterly, yearly reporting
• coordinating with print advertising

All monthly clients benefit from having someone to help them organize their marketing efforts and show them what is working. This is the key to what makes Color Fire work. We bring big agency process and experience, but without the big agency price tag.

We Invest in You

Marketing management is beyond just a service, it is how we internally create processes to better serve our clients. We have vetted many project management and customer relationship platforms to figure out which ones get the job done efficiently and effectively. Through 4 years of many trial and errors, we have found Trello.

Trello is our client management and project specific marketing management tool. It allows us to easily see, visualize, and create collateral. In addition, it allows us to communicate clearly with our clients on updates, issues, and marketing decisions. This allows us to plan ahead, make deadlines, and manage upcoming initiatives.